Demand shifting article

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Dear all

I've published an article on linkedin encouraging focus on demand shifting
in the design process. I'd appreciate any feedback, good or bad.

Article is here:
https://www.linkedin.com/pulse/night-shift-chris-yates?published=t

There is some regional bias - for example, I know most of you will already
be performing tariff assessments.

All the same, your comments would be appreciated.

Many thanks

Chris

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